Most of a publishing house’s marketing budget goes to its most popular, A-list authors. You know: the ones least in need of the promotion. If you have found a mid-list or new author whose work you enjoy, you can become a crucial, and very appreciated, part of his/her success. What’s more, your enthusiasm may encourage him/her to keep writing! Here’s how.
1. Leave honestly positive reviews everywhere you can: Goodreads, Amazon, Kobo, your library, iBooks. Tell people what you really liked about the book’s characters, themes, setting, style, and the genre on your blog, Facebook, Twitter, and anywhere else you can think of. Reviews are key for a new reader to take a risk on an unknown author.
2. Tell your friends! If you have a friend who likes the genre, recommend the book. But, do the author a favour. If your friends read romance, don’t recommend a horror…
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